Features

The Steps of the Creative Process

Below is an outline of the steps taken in the creative process using theRealizer

 

The Challenge

Solve the correct problem
The first step is to make sure you solve the correct problem. The Challenge Impulse Cards will prompt you with questions to assure. You'll solve the correct problem. Use multiple cards to get a set of challenges to select from

In total there are over 40 cards, and you can edit your own as well. In addition theRealizer provides you with a large set of pre-defined challenges to choose from

 

Warm Up

Get into Creative thinking flow
Before you start to generate new ideas you must be in creative thinking mode. You need to leave the logic behind you, that's for other meetings. The Warm-up module is such a tool. You are challenged to connect the unconnected and generate new product ideas, services etc.

Challenge:
Create a whole New Product or Service by connecting two products below: a spanner and a wrench.

My New Ideas:

• An electrified wrench
• A 3D-rollerball wrench
• A wrench with lightning
• A fashion-designed wrench
• A mouse with whole for hanging it
• An speed-adjustable mouse
• A steel mouse for outdoor usage
• A toolbox for mouse, cord, fitting, etc

These are just initial "crazy" ideas but you are now in creative flow and can start working with your own company specific challenges. Continue to associate in the same free way and you will find brand new and competitive ideas for your own operation.

 

New Ideas

Generating New Ideas
To be competitive you need to come up with NEW and ground breaking ideas. You need tools that provokes you, to establish new thinking patterns in your brain. The Provocation Cards is such a tool. It gives a whack in the head and new ideas are born.

Provocation:
Cards to give new impulses for generating new ideas

In total there are over 80 cards, and you can edit your own as well. The cards are categorized based upon type of challenge. You can put together your own set of favourites for each workshop.

 

Prioritisation

Compare & Prioritize Ideas
You must be able to compare totally different ideas to select the Best idea. You need to look at different aspects of the idea and benchmark them against each other. The 2D-diagrams are such tools. They help you understand the ideas and pick the right one for further refinement.

Diagrams to Compare and Prioritize the ideas
We provide you with four (4) different diagrams/graphs for easy comparison and selection.
You can even edit the diagrams to suit your specific needs. The relative value of the parameters in each diagram can be set individually, by You. Interesting ideas can be highlighted and their priority are folded back into the mindmap.

 

Concept

Decision & Concept branches
Now it is time to build the value of the idea and find it´s Unique Selling Points. You will have to make the ideas/concept as concrete as possible to convince management to invest R&D money. Let the concept branches guide and support you in that process. They help you focus on what's new and what is the benefit.

We provide you with 5 different decision branches. Do it, Develop further, Give away, Save, Throw.  The Concept branches prompts you for What's New, What's the Benefit, Who's the primary target  and What's your Slogan? You can change these to fit Your specific situation. All information inside MindManager for easy output to Word, Powerpoint, Project or as an HTML file.